Software

The world wide consumer software market consists of a plethora of various titles in many segments many of which are vying for the limited attention and spending dollar of the consumer. With new and similar titles being published on a daily basis, it is very hard for consumers to decide which one is worth their attention. Moreover, due to real or perceived inequalities between price and value, many consumers opt for using illegal (unlicensed) copies of software. It is often quite difficult for the consumer to pay a high price for a software title they may not end up using intensively. In addition, many software vendors, large and small are faced with additional challenges to their growth due to saturation, competition, and other alternatives available to the consumer.

Double Trump’s Micro-Licensing™ solution provides unique benefits to software developer and software distributors.. By eliminating the concern of “buyer remorse” and allowing users access to the full product line offered by the software vendor or distributor, the consumers are at ease spending their money on games.

It opens up a whole new market of consumers who are now able to try software they were not able or willing to afford before, allowing them to “taste” before committing and only paying based on actual usage of the software. Users report a much higher level of satisfaction from their software purchase and usage experience, and software distributors enjoy a higher ARPU.

For more information contact info@doubletrump.com