Games

The games market is characterized with a wide selection of titles all fighting for the limited attention and spending dollar of the consumer. With new and similar titles being published on a daily basis it is very hard for consumers to decide which one is worth their attention. Moreover, most consumers has bad past experiences where games they have bought turned out not to deliver on all the hype and marketing promises, thus further increasing consumers’ hesitation before making a purchase.

Double Trump’s Micro-Licensing™ solution provides unique benefits to game publisher and games portals alike. By eliminating the concern of “buyer remorse” and allowing users access to the full variety of games offered by the game portal or publisher site, consumers are at ease spending their money on games.

In addition research in the casual games market has shown that users are likely to spend more money on games using the PlayOn model than they would while using traditional licensing methods. At the same time users report a much higher level of satisfaction from their gaming experience.

Consumer surveys has also shown that the high price of games and the perceived risk of buying the “wrong” games is one of the leading reasons quoted by users for pirating games vs. legally buying them.

For more information contact info@doubletrump.com