Monetization Platform
Double Trump’s PlayOn™ platform is a full service solution for the licensing, protection,
distribution and monetization of software, games and digital media. The platform
was designed to extract the maximum amount of money from every market segment, by
creating a perfect fit between supply and demand.
With simple integration and an option to choose from a fully operated portal all
the way to distributing pre-built packages, partners can always find the model that
meets their business requirements. Partners can choose to have PlayOn provide all
components of the platform, or decide to implement some of the components in-house.
This allows fast deployment of the platform and a simple migration path from any
solution currently in place.
Micro Licensing™ is Double Trump novel sales and licensing model for software, games
and digital media, and is the leading model enabled by the PlayOn platform. Instead
of making an all-or-nothing purchase decision on a title, which often results in
very low conversion rates, the user can access any title she wants for as long as
she likes and pay only for the time the title was actually used. If the aggregate
amount the user has paid for a specific title reaches the title’s list price (or
other pre-set amount), the title is hers to keep. This combination of no-risk, no-commitment
model, with a seamless access to all titles, has created an extremely powerful monetization
model that proved to be much more effective than other models available in the market.
Double Trump’s platform provides all the necessary components to successfully deploy
and monetize both software and game titles:
Monitor
The heart of the platform is its ability to accurately monitor users’ usage and
enforce licensing policies over such usage. Double Trump provides the software publisher
with a flexible licensing model, where content can be either sold for a pre-set
price, or licensed incrementally as users actually play the game
Protect
Double Trump offers top of the line software and copy protection. While the motivation
for piracy is greatly reduced by using Micro-Licensing™, it is still critical to
ensure that users cannot tamper with copy protected content and developers’ IP.
Package
The packaging process is fully automated to ensure fast time-to-market delivery
and defect-free packages. Each package is uniquely tagged to the application and
distribution channel used for reporting and tracking purposes.
Distribute
Packages may be distributed via multiple online and offline channels to achieve
high market penetration and reach. In addition, the PlayOn platform provides the
tools needed to harness word-of-mouth, viral and affiliate- marketing techniques
to reach the highest quality leads and put applications into the hands of potential
customers.
Process Payment
The PlayOn Service Platform was designed to ensure a high conversion rate and increase
total revenue generated from every individual user. Double Trump provides a wide
selection of payment methods along with a flexible and seamless billing process.
Moreover, Double Trump’s unique Micro-Licensing solution allows the extraction of
revenues from a much wider range of users who do not currently transact or generate
any revenue.
Report
Double Trump provides its partners with detailed information about their site performance
on a real-time basis. Partners get full access to information on initiated downloads,
completed downloads, new registrations, sales, total active users and more.