Micro-Licensing

Double Trump has pioneered Micro-Licensing™, a new type of business model which utilizes the capabilities of the Internet to allow software vendors to address the total available demand for their product. The main goal is to find the equilibrium of demand and price. Micro-Licensing optimizes the consumer surplus by allowing consumers to pay only for the “portion of product” they want, and allowing them to acquire the product in increments. Software vendors are able to generate revenues from significant portions of their potential market that are currently untapped.

With the “Lease to Own” Micro-Licensing solution, vendors can define payment plans for their software (e.g. by the minute, per feature) and consumers pay for their usage based on this plan. The maximum price the user will pay is capped at the list price (or other pre-set price point). If the consumers utilize the software enough to reach the price cap, they then own the software. In effect, the consumer accumulates the license for the software in increments. Hence the name “Micro-Licensing”.

Users register for the Micro-Licensing service in advance and pre-pay for a set amount of software usage time (e.g. $5). They can then charge up their accounts (or choose to have their accounts charged automatically) when their time runs down. In the typical event, where a suite of software or collection of programs is Micro-Licensed, users do not have to allocate their time in advance. They can pick and choose the software that suits their needs, using it as much or as little as they want.