Team
Assaf Monsa – COO
Prior to founding Double Trump, Assaf served as head of Products and Business Development
for RichFX, a market leader in online visual merchandising solutions. In this capacity,
he helped forge ties with industry leaders such as Macromedia and Real Networks.
Before joining RichFX Assaf spent more than nine years in the Israeli Defense Forces.
A graduate of the IDF’s distinguished Talpiot program, he commanded teams of 5-15
professionals and engineers in various top ranked projects in one of the IDF’s elite
R&D units. Assaf holds a B.Sc. Cum Laude in Math and Physics from the Hebrew University
in Jerusalem.
Uri Arad – CPO & CTO
Prior to founding Double Trump, Uri headed the Professional Services and Product
Marketing departments at RichFX. Uri defined the company’s business model and products,
which were sold to over 250 of the top 1,000 retailers in the US including Coach,
Neiman Marcus, Disney and Toys’R’Us. Prior to joining RichFX he spent six years
as an officer in one of the IDF’s elite development units. Uri is a graduate of
the acclaimed Amirim program for excellence at the Hebrew University in Jerusalem.
He holds a B.Sc. in Physics, Computer Science and Math Summa Cum Laude from the
Hebrew University in Jerusalem, and M.Sc. in Computer Science Summa Cum Laude from
the Tel-Aviv University.